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The Women Who Created the Dallas Cowboys Cheerleaders

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Dee BrockStories in this article are featured in episode one, episode two, and episode four of our podcast America’s Girls. You can dive deeper into the stories from the show in our Pocket collection. Subscribe Apple Podcasts — Spotify — Stitcher — Google Podcasts While working on our podcast America’s Girls, I read a lot of stories about how the Dallas Cowboys Cheerleaders started. Many of them have some version of a line I read in one book: “The cheerleaders began as the creation of one man: Texas E. Schramm.” Well, that’s one way to tell the story. It’s certainly true that Cowboys general manager Tex Schramm was a visionary who helped shape modern sports. But it’s also true that Tex Schramm was known for outsourcing labor and asking people to work for…

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